2024 ANNUAL REPORT
Winston-Salem

Economic Indicators
23.6%
5-year
GDP growth1
GDP growth1
2.9%
5-year population growth1
3.3%
Unemployment as of Dec. 31, 20241
No. 6
in Net
Migration2
Migration2
64.0%
of statewide
moves are inbound
migration3
moves are inbound
migration3
- Source: U.S. Bureau of Economic Analysis, retrieved from FRED, Federal Reserve Bank of St. Louis
- Source: U.S. News and World Report
- Source: North American Moving Services
My financial advisor, Matt Willer, has been a trusted advisor since the beginning of our relationship with Pinnacle. He has supported our growth and brought in partners like the SBA team to get us what we needed. Beyond Matt's expertise he has aligned us with a great Pinnacle team that is responsive, helpful, professional and friendly. From commercial real estate, treasury management, business deposits and SBA financing, all of our banking needs have been met in one place. It is a true pleasure to bank with Pinnacle.Winston-Salem clientOur church banks with Pinnacle not because of your products and services alone, but because you all have hired some of the BEST PEOPLE IN THE WORLD!!!!!!Winston-Salem clientKeep hiring great people!!!Winston-Salem clientWonderful customer service. Always friendly and very helpful. Pinnacle is one of only a few banks that still believe in customer service and appreciate the fact that it is what makes their customers stay with their Bank.Winston-Salem clientI appreciate the thoughtful and personal service that each person at the branches provides me. Also, everyone communicates and checks in with me as a person as well as a client ... Being a part of a supportive network of folks that keep investing in me and the needs of my business really does make a difference.Winston-Salem clientThe bankers I deal with are experienced and genuinely care about my needs. It is extremely important to be able to speak with someone on the phone. I know I have that option at Pinnacle when so many other businesses respond by automation.Winston-Salem client
Pinnacle Growth
12
Revenue Producers
Hired*
Hired*
-1.5%
Loan Growth to $2.4 Billion*
3.0%
Deposit Growth to $3.2 Billion*
No. 6
Deposit Market Share Out of 20 Banks**
Up from No. 7 in 2023
*Combined amount with Greensboro-High Point.
**As of June 30, 2024, according to FDIC data.