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2024 Annual Report
Form 10K
Shareholder Letter
Proxy Statement
2024 ANNUAL REPORT

Building on Momentum. Positioned to Win.

Success for all stakeholders.

Pinnacle has a strong track record of success in the metrics that matter most to shareholders because of the way we excite associates and engage clients. Each element of our formula builds on the success of the last. That's how we designed this firm at the very beginning and why we believe Pinnacle is still positioned to win.

Read the shareholder letter

2024 Highlights
Excited Associates
161
new revenue producers
$2.6B
in loan growth from newest associates
Engaged Clients
30
Coalition Greenwich Best Bank Awards
More than any other bank in the country
83
Net Promoter Score from Coalition Greenwich*
24 points above nearest competitor in the region
Enriched Shareholders
$35.5B
+8.6%
Loans
$42.8B
+11.2%
Deposits
$1.7B
+2.4%
Total Revenue
31%
2024 Total Shareholder Return

*Source: Coalition Greenwich, 4Q24, total Pinnacle footprint among companies with $1-500MM annual revenue.

Excited Associates

Our success starts with our ability to attract and retain top talent to serve our clients. By cultivating an exceptional work environment, one where associates feel empowered, engaged and excited to contribute to Pinnacle's mission, our firm is a powerful magnet for high achievers with loyal client followings.

Learn more about how our excited associates led to success
No. 11
Best Company to Work For in the U.S.
No. 5
Best Bank to Work For
15
local and national workplace awards in 2024

Engaged Clients

Success in banking comes as a result of relationships. It's not enough just to acquire clients. Loyalty is what leads to long-term, sustainable wins, and that loyalty must be earned by delivering on promises and giving them more than they could ever expect from any other financial partner.

Learn more about how we engaged clients and earned more loyalty

Leading all 21 key drivers of client satisfaction, including:

  • Overall
    Satisfaction
  • Ease of Doing
    Business
  • Bank You
    Can Trust
  • Overall Digital
    Experience

Source: Coalition Greenwich, 4Q24, total Pinnacle footprint among companies with $1-500MM annual revenue

Enriched Shareholders

Pinnacle's model delivers for shareholders again and again through consistent financial performance, strategic growth and disciplined capital management. Our ability to deliver returns to our investors is a result of our relentless focus on the metrics that we believe matter most to value creation: revenue growth, fully diluted EPS growth and tangible book value per share growth.

Learn more about our Enriched Shareholders

PNFP KRX Out-Performance
Since IPO 3420% 20% 3400%
10 year 189% 51% 138%
5 year 79% 12% 67%
3 year 20% -5% 25%
1 year 31% 10% 21%
$1.7B
+2.4%
Total Revenue
$6.89*
Adjusted
Diluted EPS
$56.24
+9.5%*
Tangible Book Value per Common Share

*For a reconciliation of non-GAAP financial measures to their most directly comparable GAAP measures, see the Business Insights page.

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