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Pinnacle's model doesn't just drive associate and client success—it delivers for shareholders again and again through consistent financial performance, strategic growth and disciplined capital management. Our ability to deliver returns to our investors is a result of our relentless focus on the metrics that we believe matter most to value creation: revenue growth, fully diluted EPS growth and tangible book value per share growth.

In 2024, the core of our strategy to return value to shareholders again showed that Pinnacle has been a winning and advantaged stock since it was listed in NASDAQ in 2002.

Balance Sheet Growth

Without sustainable loan and deposit growth, it's incredibly difficult to reliably grow revenue, earnings and tangible book value per share. Strategic expansion fueled $2.6 billion in loan growth in 2024—even while we were intentionally focused on reducing our commercial real estate exposure—and deposits grew by $4.3 billion, which we believe showcases our ongoing ability to take a significant amount of market share from our vulnerable competitors.

Growth of Expansion Markets & Specialties

Atlanta
  • 5.0
    years in the market
  • $1.7B
    in loans
    +26.1%
  • $855.4M
    in deposits
    +33.1%
  • $43.4M
    in revenue
  • No. 25
    deposit market share
Jacksonville
  • 1.0
    years in the market
  • $138.9M
    in loans
  • $37.0M
    in deposits
  • $1.1M
    in revenue
  • First year in operation
Washington, D.C.
  • 3.2
    years in the market
  • $760.0M
    in loans;
    +95.7%
  • $1.6B
    in deposits;
    +79.9%
  • $24.6
    in revenue
  • No. 24
    deposit market share
Alabama
  • 3.5
    years in the market
  • $990.7M
    in loans
    +42.0%
  • $775.3M
    in deposits
    +25.4%
  • $26.5M
    in revenue
  • No. 22
    deposit market share in Birmingham
  • No. 11
    deposit market share in Huntsville
Kentucky
  • 2.3
    years in the market
  • $426.8M
    in loans
    +31.1%
  • $323.3M
    in deposits
    +140.9%
  • $7.4M
    in revenue
  • No. 34
    deposit market share in Louisville
  • No. 12
    deposit market share in Bowling Green
Specialties
  • $3.1B
    in loans
    +23.0%
  • $8.7B
    in deposits
    +34.1%

Growth of Legacy Markets

Nashville
  • $8.6B
    in loans
    +1.4%
  • $15.5B
    in deposits
    +10.9%
  • $483.8M
    in revenue
  • No. 1
    deposit market share
Charlotte
  • $3.5B
    in loans
    +4.8%
  • $2.3B
    in deposits
    +5.9%
  • $113.6M
    in revenue
  • No. 7
    deposit market share
Memphis
  • $2.4B
    in loans
    +6.3%
  • $2.4B
    in deposits
    +5.2%
  • $86.1M
    in revenue
  • No. 3
    deposit market share
Chattanooga
  • $2.3B
    in loans
    +8.0%
  • $2.7B
    in deposits
    +9.7%
  • $81.9M
    in revenue
  • No. 2
    deposit market share

All loan and deposit numbers as of Dec. 31, 2024. Market share ranking based on FDIC data as of June 30, 2024.

View all market highlights

Revenue and Margin Growth

Between 70-80 percent of our earnings always will be derived from the margin on our balance sheet volumes. Our net interest margin was 3.16 percent for the year. Fees from wealth management and other services added to our growing net interest income to result in more than $1.7 billion in total revenue for 2024.

3.16%
Net Interest
Margin
$1.4B
Net Interest
Income
+8.2%
1
Over 10 Years, Number of Quarters without YoY Growth in NII

Pinnacle Leads Peers in 10-year CAGR for Net Interest Income Growth

Deposit Volumes & Cost of Funds

  • Average Deposits (Millions)
  • Cost of Deposits
$137.3M
Interchange, Consumer Fees and Service Charges
+15.4%
$67.6M
Investment
Services
+28.9%
$33.2M
Trust
+24.5%

Key Metrics with Reliable Trajectories

Our key performance indicators for earnings growth show a reliable long-term track record with a steady trajectory. Looking just at the last five years, our CAGRs on revenue (12.5 percent), fully diluted EPS (37.3 percent) and tangible book value per share (11.1 percent) show Pinnacle as a consistent performer that we believe is positioned for continued growth.


Total Revenues
CAGR 12.5%
Adjusted Diluted EPS
CAGR 37.3%
Tangible Book Value per Common Share*
CAGR 15.4%
  • Q4
  • Q3
  • Q2
  • Q1

For a reconciliation of non-GAAP financial measures to their most directly comparable GAAP measures, see the Business Insights page.


Protecting Our Balance Sheet

Nothing would be more damaging to EPS and TBV growth than outsized loan losses. Loan quality statistics confirm the ongoing strength of our loan portfolio. Net charge-offs in 2024 were just 0.23 percent, and our classified asset ratio and non-performing asset ratio were 3.8 percent and 0.42 percent, respectively.


NPA/Loans & ORE
Classified Asset Ratio
Net Charge Offs
  • Q4
  • Q3
  • Q2
  • Q1

For a reconciliation of non-GAAP financial measures to their most directly comparable GAAP measures, see the Business Insights page.


Looking ahead, our focus remains on accelerating our momentum—driving profitable growth, enhancing shareholder value and extending our track record of long-term outperformance versus our peers. Our ability to sustain and build upon the success of 2024 should position Pinnacle to capture even greater market share, expand our balance sheet size and strength and further amplify returns. With a relentless focus on strategic execution and financial discipline, we believe we are well positioned to turn today's momentum into tomorrow's sustained success.