Excited Associates
Excited Associates are the Foundation of Our Success
Our success starts with our ability to attract and retain top talent to serve our clients. By cultivating an exceptional work environment, one where associates feel empowered, engaged and excited to contribute to Pinnacle's mission, our firm is a powerful magnet for high achievers with loyal client followings.
We demonstrated the power of this foundation with record-setting results in recruitment in 2024, which was another banner year for associate satisfaction and retention.
Sustaining a Great Work Environment
Pinnacle built on its reputation as one of the top employers in financial services, ranking No. 1 in nearly every market where we operate and reaching new heights in the national programs in which we compete, including:
to Work For
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for Women
for Millennials
See what it's like to be an associate at Pinnacle and what makes this such a great place to work.
A Magnet for High Performers
In 2024 alone, we successfully recruited 161 revenue-producing associates, a 50 percent increase over 2023 hiring, further evidence of our ongoing ability to attract top-tier talent. These associates are drawn largely from much larger regional and national franchises. They bring with them not just expertise but also deep client relationships, which translate directly into long-term growth for our firm.New Revenue Producers Hired
People-based Growth Model
The clients our newest associates brought to Pinnacle accounted for nearly $3 billion in loan growth, and our associates as a whole grew deposits by $4.3 billion, which we believe represents significant market share takeaway in 2024. Much of that comes from our strategic market extensions and growing specialties, both of which help free us from being overly dependent on the economy for growth. And those strategies are possible because of our ability to attract and retain the talent to execute them at a high level.
Deposit Market Share*
- MSAs that grew market share
- MSAs that grew deposits
*According to FDIC deposit data for the 12 months ended June 30 of the applicable year
Associate Satisfaction Eliminates Turnover
The best way to ensure consistent delivery of our service model is to drive turnover out of the system so clients never have to retrain their banker. Our associate retention rate of 94 percent remains unheard of among banks our size and includes all circumstances, including retirements. Looking at our internal work environment survey results, it's easy to see why our associates want to stay.
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Pinnacle Work Environment Survey Data
See all of Pinnacle's Work Environment Survey data, including demographic breakdowns, at PNFP.com
Our commitment to fostering a workplace culture that prioritizes people and building an environment where people love coming to work is a core part of why we believe Pinnacle is positioned to win. By investing in our culture and associates, we continue to position our clients for success, which we believe drives more value for shareholders.